When you think the Ireland, what exactly pertains to mind? Is it eco-friendly hills, redheads or four-leaf clovers? there is additionally an ireland drink that has distinguished itself on the international stage and also has become one that the symbols of this country: Guinness beer! whether you like this stout or not, you can't separate Guinness indigenous your nation of origin. Today, we space going to take the moment to explain where this logo design came from, and also the symbolism behind it.

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A couple of Words around the history of the Guinness Company

Guinness was started in 1759 by brewer Arthur Guinness. He chose to start his brewery in a shutdown structure in a low-profile area of Dublin. The founder then made one amazing attend to the city. He rented the ar for 45 pounds a year because that 9,000 years. Guinness then specialized in stout, a beer that is known for the dark, practically black color. Then, te after decade, the firm exported that is beers transparent the brother Empire, and also then about the world becoming the most renowned stout. This is due in component to a an excellent quality product, a solid brand image and also advertising (using the famous toucan bird in ~ times) since the 1940s. As well, the harp symbol as a logo was supplied as at an early stage as 1862, make the Guinness logo one which has been maybe to was standing the test of time.

Guinness' very first logo

As pointed out above, the very first Guinness logo design was supplied as early as 1862, back it ended up being a registered trademark in 1876. The logo design was then written of the name Guinness, the signature the the founder, and also a harp whereby "trademark" to be written. The harp then had many little visual details. The original logo design quickly enabled the Dublin-based company to be noticed wherever it was exported. In 1858, Guinness beer could even be discovered in places as far away as brand-new Zealand!

Source: Logopedia

The Symbolism of the Harp in Ireland

Before moving on to the assorted Guinness brand logos over the years, the prestige of the harp as a prize of Ireland should be discussed. That is a prize widely used in the history of this country. First, that is a Gaelic music instrument. One still exists today which belonged come King Brian Boru according to legend. This number is recognized as the very first ruler come unify Ireland versus the Viking occupation. Since then, the harp has been a common symbol to represent this country, whether for its cloak of arms or ~ above its coins.

It should also be stated that this price was provided by the instigators of the 1916 revolt, and then as the official emblem of the country when the state of Ireland was created. However, the new Irish government of 1922 encountered a major problem since Guinness had already been using the harp together a trademark because that 50 years. Due to the fact that this music instrument symbolized the unity among everyone that Ireland, they made decision to usage the price of the harp in spite of everything, but in reverse to the logo of the brewery. Subsequently, various other Irish companies started to use other versions that this famed harp for your logo, consisting of the airline Ryanair.

The Guinness Logos over the Years

The Guinness logo has actually undergone part redesigns due to the fact that its inception, yet it is quiet quite comparable to the original version. This redesigns have been combined logos as they are normally composed of the symbol of the harp v the firm name. The very first major overhaul took location in 1955, practically 100 years after the development of the initial logo. Words "trademark" was gotten rid of to include other details and the colors to be reversed–white together the accents and also black as the background. In 1968, the firm began to use a streamlined version of the logo where the details on the instrument disappeared. The number of strings additionally decreased to just nine. In 1995, a version motivated by the last 2 logos to be created. The removed details were ago but simplified. Unfortunately, this to be short-lived as the agency redesigned its image in 1995 through an even much more simplified version of its logo without any details. A new, an ext refined variation was additionally created in 2005. However, that should additionally be provided that the year the company was founded is often written top top the logos, regardless of the redesign.

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The font offered for the Guinness logo design has additionally evolved end the years. Native the an initial font of the original logo to the existing font, there have been numerous redesigns and also changes. Until the latest version, the company seemed to favor serif fonts–perhaps to offer a an ext historical look come the brand image. Otherwise, the font currently used has actually a very light serif font the is accentuated at the end of every letter. The is also a custom-made in-house font for this around the world renowned brewery.


Source: Underconsideration

In conclusion, don't hesitate come take catalyst from the Guinness logo design when creating your own logo or redesigning it. Why not use a recognized symbol of your area for your logo like Guinness did? The legends and mythology the your country may accumulate you. For example, go you understand that the Nike logo was inspired by the Greek goddess that victory?