It is January, which means Girl scout cookie season 2019 has actually officially begun, an annual tradition in i beg your pardon brigades of girl in earth-toned uniforms eagle boxes of cookies to family, friends, and also strangers. Yet unlike most fundraising efforts — national Public Radio, because that example, or elementary school wrapping paper sales — Girl reconnaissance Cookies are beloved. They space beloved prefer apple pie is beloved, or puppies.

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Girl enlightenment cookies room a triumph: that marketing, that cookie-baking, that youthful entrepreneurship. In between January and also April every year, the an ext than one million scouts in the U.S. Sell around 200 million crate of the cookies, Fortune newly reported. Just how much is that, in cookie terms? Girl scout cookie sales optimal Oreos. They height Chips Ahoy and Milano combined. For general comparison’s sake, the entire population of America is only 325.7 million. Room we the excited about young women selling things? space Trefoils that good? What is going on?

To unpack this mystery, let’s begin with the very an easy facts.

The basic facts the Girl reconnaissance cookies

Toward a background of Girl reconnaissance Cookies, homemade sugar cookie to S’mores

The recorded background of Girl Scout cookie dates back to 1917 — 5 years after the organization was founded — when a convoy of Girl Scouts in Muskogee, Oklahoma, held a cookie revenue in their high school cafeteria together a means to money troop activities. But the initial cookies were home-baked, just constant cookie-cookies. Native spread; a troop in Connecticut began selling, and also then a troop in Massachusetts.

In July 1922, the American Girl magazine released a recipe for straightforward sugar cookies, intended because that troop sales. It’s a pretty basic recipe: butter, sugar, flour, eggs. Ingredients cost in between 26 and also 36 cents and would yield 6 or 7 dozen cookies, which, the publication suggested, could be sold door to door for 25 to 30 cent per dozen.


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GSUSA
As Atlas Obscura point out out, the simplicity was important since the scouts to be baking the cookie themselves. Yet even back in the bootstrapping olden days, older and also savvier family members may have been involved. “Grandma offered to bake the cookies,” a then-83-year-old previous Girl Scout said Time. “I was never ever the kitchen cooker, I remained outside.”

The era of residence baking didn’t last long: In 1934, the Girl Scouts of higher Philadelphia Council sold the an initial commercially small version. Two years later, the nationwide Girl Scout organization switched to commercial bakers, and also that to be the end of the Girl scout baking era. In 1939 — a historical year for cookie — the Girl Scouts presented the “first-ever iteration the the thin Mint, then referred to as ‘Cooky-Mints,’” Time says, noting that in the years the followed, the trim mint-chocolate cookies went through a totality roster that minty names, including cacao Mint, slim Mint, Cookie Mint, and also then chocolate Mint (again), slim Mints, thin Mint (singular!), and also then ago to thin Mints once more.

(There to be a quick cookie hiatus during civilization War II, once flour, sugar, and butter shortages led the Girl Scouts come pivot far from cookies and toward calendars, however one of the much less heralded exclusive right of the war’s end was the they to be able to go back to cookies.)

By 1951, the basic cookie lineup had actually been finalized, reports Smithsonian: a sandwich cookie, a shortbread cookie, and a slim Mint/Thin Mints/Chocolate Mint variety, i m sorry is tho the No. 1 best-seller, probably because it is the best.

At one allude in the so late ’40s, there to be 29 various bakeries make Girl scout cookies. But by the ’60s, the Girl Scouts trimmed their team of license is granted bakers to 14, because that the sake of cookie continuity. By the late ’70s, they were down to four, and by the 1990s, the Girl Scouts had winnowed the ar again, to two.


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Girl Scouts selling cookies in ~ a cookie stand. GSUSA
Not every cookies have been lasting hits. Shortbread (also known as Trefoils) and also Thin Mints room enduring classics. Other cookies have been shed to time. Kookaburras — the “lovechild the a Rice Krispies treat and a Twix bar,” recalls a wistful mental Floss write-up — came and went in the ’80s. Gold Yangles, an speculative cheese cracker, to be excised native the lineup in 1992.

“The decision around cookie varieties for every Girl enlightenment Cookie season is a response to consumer trends and feedback, and sales,” Stewart Goodbody, manager of communications Girl Scouts the the USA, said the Washington Post. The reduced-fat to apologize Cinnamons and Olé Olés that the ultra-low-fat ’90s space a relic of their era; currently we have Toffee-tastics and, this year, Caramel chocolate Chip Cookies, both of which space gluten-free.

Which cookie you gain — and also what those cookie taste choose — depends on wherein you live

Today, Girl Scout cookies are created by two bakeries: abc Bakers and little Brownie Bakers. This is why near-identical cookies have various names — why some people know chocolate-striped coconut-caramel rings as “Samoas” (a product of small Brownie Bakers) and others recognize them together “Caramel deLites” (a product of alphabet Bakers).


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alphabet Bakers’ variation of the S’mores cookie. GSUSA
In Detroit, you get Tagalongs, little Brownie’s entry into the peanut butter/chocolate cookie canon. However in Chicago, you get Peanut Butter Patties, by abc Bakers, instead. Are the cookie the same? In spirit, yes. In reality, there room slight variations in the recipes, evident on the nutritional panel, and also by looking in ~ it. Even cookies the go by the same name nationwide — a slim Mint is constantly a slim Mint — taste different relying on who provides them.

The Los Angeles Times, which has actually meticulously tracked the geographical differences in between cookies, explains that an alphabet Bakers thin Mint is “crunchier, with more mint than chocolate in each bite,” while the little Brownie Bakers cookie — tho a thin Mint! — has actually a “richer smoother cacao coating” through a “distinct peppermint taste.” Or consider the S’mores cookie, a 2017 addition to the Girl scout cookie canon, i m sorry is, in fact, two distinct cookies that share one name.

According to the brand-new York Times, the GSUSA presented the idea for the S’more to both bakeries, which produced their very own cookie-fied versions of the campfire classic. (As the Girl Scouts’ FAQ cookie web page says, “There’s no wrong means to eat s’mores!”) The alphabet S’more, per the LA times analysis, is a chocolate-covered square through a “faint vanilla/marshmallow layer” and a bigger graham cracker portion. The small Brownie variation, however, is a blond-looking sandwich cookie filled v a class of chocolate and also another that “marshmallowlike icing,” published with the clarifying indigenous “Girl scout S’mores.”


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tiny Brownie Bakers’ version of the S’mores cookie. GSUSA
Some cookies, meanwhile, space only accessible through one baker or the other. Over there is no exact little Brownie identical of ABC’s Thanks-a-Lots, shortbread rounds v fudge bottoms, and also no an accurate ABC interpretation of small Brownie’s gluten-free Toffee-tastic cookies, return this year, alphabet launched one more gluten-free offering, a caramel chocolate chip melange. Every baker, a Girl enlightenment spokesperson called the Washington Post, have the right to offer as much as eight varieties; as brand-new cookies come, old cookies go.

ABC Bakers is based in Richmond, Virginia; tiny Brownie Bakers in Louisville, Kentucky. And so one could imagine the this would somehow inform which cookie are offered where. However this would certainly be a mistake. Together the LA time map shows, the 2 bakeries’ cookies show up anywhere the country: parts of Kentucky, home of small Brownie, usage ABC, and the coastal tip that Virginia, which is normally ABC turf, uses little Brownie. That’s due to the fact that it’s as much as the troops us which bakery come use: Each regional council — there are 112, nationwide — chooses which baker come contract with, and by extension, which version of thin Mints friend get.

Girl scout cookies are an $800 million business

How big is the cookie business? fortune spells it out: throughout prime cookie season, the nation’s Girl Scouts — more than one million of castle — do about $800 million in full cookie sales.

For the remainder of the cookie market, Girl reconnaissance cookie season is an inevitable fact of life. “The annual Girl scout cookie sale is a force of nature at the nationwide level,” man Frank, a Mintel food analyst, told USA Today. “Big companies choose Kraft know it’s coming, and they’ve learned to live with it. It’s favor a storm and there’s naught they deserve to do but wait for it come pass, since there is no upside come marketing versus the Girl Scouts.”

The staggering sales, as the Girl Scout products are fond of pointing out, do the cookie program the “largest financial investment in girls each year in the unified States.”

Because each regional council set its own prices, the cost of a box of cookies depends on the realities of your neighborhood market. In 2017, the price jumped overall, through many areas seeing boxes walk from $3.50 or $4 come a cool $5. (This year gluten-free Caramel coco Chips may cost a little bit more, come “offset high manufacturing costs,” the new York post reports.)


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Girl Scouts preparing to offer their stock. GSUSA
“All the the network revenue indigenous cookie sales — 100 percent of that — stays within a Girl reconnaissance council’s regional area to advantage girls and their council,” a Girl scout rep assured Bustle. The proceeds room split in between the the supervisory board — which accumulation things choose summer camps and adult volunteer trainings, and also coveted cookie-selling prizes — and also the certain troop, whereby it goes toward activities and projects. A usual model is “spend a little, save a little, re-superstructure a little,” Goodbody said me. Making these decisions together a group is vital part that the process.

How specifically the earnings get split is again approximately the regional council, however for a instance study, let’s turn to the Girl Scouts of western Pennsylvania, who breakdown their financials like this:

50 percent goes come council-sponsored programs, events, properties, training, and also scholarships.24 percent goes to the expense of the cookies.23 percent goes to troop proceeds, girl recognitions, and service unit bonuses.3 percent goes come the price of Cookie regime support.

Managing list is important. The logistics of ordering cookie stock — acquisition preorders matches buying cookie in advance to have actually ready on the point out — is a science and also an art. There are door-to-door sales. There room booth sales, where troops collection up cookie pop-ups in ~ well-traversed locations. (Would you prefer to find a booth near you? The Girl Scouts have actually an application for that.) There room sales online.

Troops to buy the stock they offer — if a girl has actually boxes to sell, she or her family bought those box — which method it is vital to actually offer them. What to do with unsold cookie is a famous topic top top parental blog post boards.

It’s no just about the cookies

“I deserve to say this until I’m blue in the face,” Goodbody tells me, “but it’s around so much much more than cookies.” She points out that much more than half of “female entrepreneurs and business owners are Girl enlightenment alums,” according to data indigenous the Girl Scout research Institute. In the 2018 midterms, she notes, “the majority of females” elected to Congress to be Girl Scouts once.

“This is the first career relocate for numerous girls,” she says. Because that a 5- or 6- or 7-year-old, that a large deal to feel in regulate of anything, offered that, in ~ 5 or 6 or 7, friend aren’t also in control of as soon as you walk to bed. “People room telling girlfriend what to carry out all the time and also here friend are handling money and deciding wherein that money is going come go and also figuring out just how to industry yourself and your product come customers.”

The Girl Scouts’ official materials credit cookie sales for instilling girls through five vital skills: goal-setting, decision-making, money management, people skills, and also business ethics. “Don’t take it ‘no’ for an answer, press ahead and see the enlarge picture,” says Katelyn, a “cookie entrepreneur” quoted top top the site.


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Girl Scouts walk door to door. GSUSA
“Selling cookie is usually a girl’s an initial exposure come the world of business,” Frances Hesselbein, climate the national executive director of the Girl Scouts, said the brand-new York Times. “She learns just how to meet the public, talk about a product, market the product and also is responsible for collecting money, giving readjust and transferring the product. That’s quite a company venture for a 7-year-old.’’

In the Washington Post, Kelly Richmond Pope, as soon as a Girl Scout, currently a professor that forensic accounting, recalls “long but on the weekend of go door to door through my parents, working on mine ‘cookie elevator pitch’ in in between houses. Ns knew which houses were easy sells and which were tougher. I didn’t realize at the time that ns was learning marketing strategy in enhancement to sales.” She walk on to credit marketing cookies v teaching her “how to withstand the temptation to embezzle” — a good lesson for us all! — to collection realistic goals, and to take obligation for she work.

“I desire to it is in a neurosurgeon,” Miranda, a 15-year-old Girl Scout from Brooklyn, said Fortune in between cookie transactions. “As a girl scout, ns am able come execute a plan, so as soon as I’m a neurosurgeon and I want to get into the brain, I need to execute a plan.”


Is over there something possibly vaguely sinister around celebrating the sixth-grader who put in “11-, 12-, 13-hour days” peddling cookies? through all early respect: yes. Would it it is in nice to have actually a team organization because that girls that did no lean quite so greatly on building character by selling things on instead of of a major corporation? also yes. At the exact same time, the cookie regimen is great preparation for the people that in reality exists. “When girlfriend know how to market something, you’re kind of set for life,” Goodbody says. The is hard to argue.

Of course, all this hinges on one important detail: The girls have to be the ones actually doing the selling. Other than that if you room a human who works in an office v adults, you understand this is not always how it goes.

“You currently know exactly how this happens. You’re sitting at her desk, or pushing her cart through the grocery store store, thinking about spring, when a sheepish parent sidles up — and he’s not also wearing a Girl reconnaissance uniform. The next thing girlfriend know, you’ve agreed to take distribution of three boxes of Trefoils,” lamented KJ Dell’Antonia in the brand-new York Times. “It’s a freaking racket,” one Colorado mother told Thrillist. “I need to say, I sort of dread Girl enlightenment Cookie season. It’s a lot of work because that me!”

The Girl Scouts, for their part, carry out not condone this practice. “A girl,” Goodbody says, “is always supposed to initiate the sale.” according to the organization, delegating her parents come foist cookie on your colleagues does no constitute “executing a plan.”


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A Girl Scout marketing her own cookies. GSUSA
Fears around losing the program’s education edge led the Girl Scouts to inquiry launching sales online. Yet for the 2015 season, Girl Scouts that the USA released the “Digital Cookie” platform, which permits online sales (teaching “vital entrepreneurial lessons in online marketing, application use, and e-commerce”). The twisted is the you deserve to only to buy cookies through a girl’s an individual cookie website. And to access it, a potential customer requirements a digital invitation from a participating Girl Scout, which way you require a link to an really Girl Scout, perhaps since you are regarded her. (Girl Scouts space not an alleged to pass out their cookie URL come strangers, for safety reasons.)

There is one small loophole in the system: Amazon. But while friend can technically buy castle online, without connecting with a single girl, the Girl Scouts the the USA would strongly prefer you do not.

Girl scout cookies room a comforting tradition

Girl Scout cookie do have detractors. As well as exasperated parents, over there are health and wellness advocates who object to the cookies, top top the grounds that they’re cookies. “Girl reconnaissance cookies are just another sign of the problem of hyperconsumption,” pediatric endocrinologist Robert Lustig said NPR. “This is just another component of this toxic food chain that children are awash in,” Susan Rubin, a dentist turned nutritionist and former troop leader, said the new York Times. “At some point, communities are walk to have to walk away from the Do-Si-Dos.”

But we haven’t. World love Girl enlightenment cookies. Component of the is the taste; they are eminently edible, since they space cookies. Component of that is the nostalgia. They remind you the childhood, exactly how you as soon as were a Girl Scout, or knew a Girl Scout, or ate cookies. Lock are simple and pure.

“The Girl enlightenment cookie is a item of Americana,” Goodbody says. There is a picture in the Girl enlightenment archives of elegant Coolidge eat Girl Scout cookie on the White residence lawn.

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an initial lady grace Coolidge eating a Girl enlightenment cookie top top the White house lawn. Library of Congress, Harris & Ewing picture collection castle are also pleasantly limited. “Girl enlightenment cookies only come roughly once a year,” take care of Balzer, a national food expert at the NPD team research firm, told USA Today, “and they’re really much prefer Halloween is come candy and Thanksgiving is to turkey.”

To Goodbody, a large part that the appeal is civic-minded: world want to support the girl themselves. “You desire to her to succeed, and you desire to respond in a means that’s going to develop her an abilities so that she’s confident and also continues come take the risk and knock on the next door.”

Girl reconnaissance cookies room not the finest kind the cookies. But it doesn’t matter, due to the fact that they serve critical social function: They offer us every a high-minded pardon to do the thing we all currently want to perform — buy and also eat cookies.

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