If you’re an adult, you might not recognize who JoJo Siwa is. But if she a 7-year-old girl, you certainly do. End the past couple of years, the 15-year-old Siwa has actually gone from Dance Moms cast member to viral star. Her YouTube channel has virtually 9 million subscribers. Close to 8 million civilization – recognized as “Siwanators” — follow she on Instagram.

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Siwa’s exit a platinum-selling solitary (“Boomerang”), created a best-selling publication (JoJo’s guide to the Sweet Life: #PeaceOutHaterz), and will embark top top a nationwide tourism this spring. Whatever she’s doing, you deserve to bet she’ll be wearing among her brightly fancy outfits and have her signature huge bow perched atop she tight next ponytail.

JoJo has an ext than 1,000 bows


JoJo Siwa announces she upcoming EP and also D.R.E.A.M. Tourism at Sugar factory on November 7, 2018, in new York. | Noam Galai/Getty images for Nickelodeon

In a video from beforehand 2018, JoJo approximated that she had actually at least 1,000 bows. She’s hardly ever – if ever before – checked out without one. Yet according come Siwa, they’re more than just a fashion accessory. The bows are “a symbol of power, confidence, believing-ness.”

Siwa has actually said that fans regularly ask if the in she contract to wear a bow everyday, but she’s claims that’s no the case. She simply likes the style.

Her bows room a warm item 

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Siwa has actually turned she social media following into a retail empire. Fans deserve to buy JoJo T-shirts, toys, shoes, and also more. But her most renowned item is without a doubt her bows. She’s sold 35 million of them since Claire’s stores very first started stocking them. Now, the hair accessories are sold at Walmart, Target, Justice, and other stores.

The bows aren’t precisely cheap. The common retail price because that a main JoJo bow at Claire’s is $16.99. The bows offered at Target price $7.99.

According come Siwa, wearing a bow is a way to signal the “you’re strong, you’re powerful, girlfriend stand approximately the bullies.”

“If you’re a Siwanator, you’re nice,” she told advertisement Age. “And the means you deserve to tell if who is a Siwanator is if they have actually a JoJo bow in. So if you’re sitting at recess at school and someone is no being nice to you yet you see another kid who has actually a JoJo bow in, you have the right to go cave out through them and they’ll be nice come you due to the fact that they’re a Siwanator.”

But the bows are also controversial

At some schools, however, the bows have actually been the cause of bullying, quite than preventing it. Some schools in the U.K. Prohibition the massive bows due to the fact that they didn’t comply with uniform rules, to be distracting, and led to some youngsters being furious if castle didn’t have actually the latest bows or had actually knock-off versions, according to a report native the Telegraph.

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Despite the bans, the JoJo bow trend doesn’t show any type of sign of slowly down.

“JoJo bows space an insane phenomenon,” Claire Low the editor of the Australian tween magazine total Girl called the Sydney Morning Herald. “She’s bring away something straightforward and fairly widespread – hair bows, special, the cheerleader form of bow – and managed to rotate this into an empire.”