How perform you pronounce "Van Gogh"? You"re more than likely saying the wrong, according to insiders in ~ the launch of an interactive exhibition top top the artist in London.

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The "Meet Vincent van Gogh" endure on London"s South bank promises "breathtaking projections, interaction installations, modern set-work and a compelling narrative" as it transports the viewer v the dutch artist"s life.

The satisfy Vincent valve Gogh experience on London's South bank offers an immersive look at the artist's life v projections and installations. Credit: Tolga Akmen/AFP/Getty Images
But the audio overview for the installation, developed by the van Gogh Museum in Amsterdam, has actually raised a couple of eyebrows since it offers the artist"s last name as "Van Go," the usual American pronunciation. In Britain, world tend to say "Van Gof."
The guide"s an option of "Van Go" sparked discussion at the news conference between the dutch ambassador come the UK, Simon Smits; Adriaan Dönszelmann, managing director the the valve Gogh Museum; and the artist"s great-grandnephew, Willem valve Gogh.
Martin Bailey, author of "Starry Night: van Gogh at the Asylum," called format there room yet much more variations on the name across the world -- and it even impacted how the legendary artist signed his paintings.

"There"s one audio overview you go roughly with (at the London exhibition) and also they pronounce it "Go," as they execute in America," stated Bailey, that writes a blog around Van Gogh because that The art Newspaper.
"English people say "Gof," the French speak "Gog" and the Japanese to speak it differently, too. The Dutch express it v a guttural sound -- "Khokh."

Van Gogh generally used "Vincent" to sign his paintings and letters, as it was less complicated for human being to pronounce. Credit: Oli Scarff/Getty Images
"It is always very difficult to know exactly how to express -- it"s not basic for who English or American, we just don"t have actually that sound. Then it sound pedantic if you insist on the dutch pronunciation."
Van Gogh frequently traveled roughly Europe, moving to London to job-related as an art dealer when he was 20, and also living in France.
His paints are all simply signed "Vincent," and also the artist is regularly named as Mr. Vincent or Monsieur Vincent in letters and documents.

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"He always wanted to it is in "Vincent" since the French and English couldn"t express his name," said Bailey.

In a letter come his brother Theo in March 1888, soon after van Gogh moved to Arles in France, he defined that "in future mine name should be placed in the catalog the means I authorize it ~ above the canvases, i.e. Vincent and not valve Gogh, because that the excellent reason that human being here wouldn"t have the ability to pronounce the name."
The van Gogh Museum has actually even developed a video clip in which it asks visitors from across the civilization how they express Van Gogh.